Facebook Advertising Tips

Facebook Advertising Tips to Attract New Customers and Grow Your Brand

Let’s Learn the best Facebook Advertising Tips to Attract New Customers and Grow Your Brand. Are your Facebook ads coming up short?

Do you want to increase the effectiveness of your campaigns and improve your ROI?

In this article we’ll run through some tips to help get your Facebook Ads up to par with these key Facebook Advertising Tips.

Make the Right Offer

You wouldn’t try to sell a potato to a potato farmer, would you?  That might be a tough sell.

An ice-cold beer on a hot summer day at the game?  Charge an arm and a leg and sports fans will still eagerly pay up to quench their thirst.

The point here, is that you must consider what you’re offering, and the context within which you are making that offer.  The right offer in the right situation sells itself.  Whereas, the wrong offer will be a struggle for even the most skilled salesman or marketer. This is one of the best Facebook Advertising Tips we can provide.

Most of us don’t like to be sold to, but we do like to buy things.  The guy at the baseball game WANTS that beer, nobody needs to sell it to him.

When building a Facebook Ad – consider what your offer is, who you’re offering it to, their mindset while on Facebook, and any other relevant context.  Start with a great offer, and you’ll have a solid foundation upon which to build out your ad campaigns.

If you’ve been spinning your wheels with previous campaigns, it might be an indication that you need to reassess your offer. After you are done wiht these Facebook Advertising Tips, hopefully you will have a better insight on how to tweak the ad, or call us of course.

Facebook Advertising Tips: Make it Visual

When scrolling through the Facebook feed, it’s easy for text to blend into the noise.  The right image however, can easily catch a user’s eye and grab their attention.

Additionally, Facebook’s algorithm is more favorable to visual content than it is to written content – and is more likely to shared.

  • Use dark backgrounds in your ad to contrast with Facebook’s white background.
  • Make text clearly legible
  • Include a product image (or an image that clearly represents what you’re offering)

Use a Call to Action (CTA)

Facebook has the option to include CTA buttons with a range of messages such as “Contact Us,” “Download,” or “Book Now.”

According to an Adespresso experiment “Learn More” and “Download” are the most effective options – both significantly reduced cost per lead over not having any CTA button.

Those two options might not necessarily work best for your situation, but you should at least be sure to include a CTA button, and ideally do some testing with different buttons and other variables to see what works best.

Track the Right Metrics

Make sure you have a clear idea of what the goal is for your Facebook Ad campaigns.  With that goal in mind, you’ll know how to measure the performance of your ads.

Do you want to drive traffic to your site?  Collect email addresses?  Make sales?

Having a clear measure of success before even starting your campaign will allow you to make the right adjustments along the way and bring you closer to your goal.

Don’t Spam – Manage Ad Frequency

Ad Frequency is the number of times a user sees one of your ads.  Repetition will make your audience remember your ad, however it is very easy to overdo it.  If your ad is shown too many times, your audience will begin to perceive your brand poorly.

Not only that, but as your Ad Frequency rises, so will your costs.  Track Ad Frequency and the corresponding rise in costs to find the sweet spot.

Scale Ads That Perform

When you first start a campaign, it’s a good idea to have a few different ad sets, with a few different ads in each set.  After the Learning Phase has passed, you’ll start to get an idea of which ads are performing the best (cost, clicks, etc).

From there, you can increase the budget for the higher performing ads/ad sets (and either pause or lower the budget for lower performing ads).  Increase the budget for higher performing ads as much as your budget allows, or until you start to see performance dropping.

Target the Right Audience

Targeting the right audience, with the right ad is a winning combination.  Facebook allows you to target the exact audience that will resonate with your ad, with extreme precision.

Dig into Audience Insights to find out who you want to reach. Understand your data and create lookalike audiences.

Broadly speaking, understand your audience, and take advantage of Facebooks targeting capabilities to specifically connect with those who will be interested in your ads.

Optimize Your Landing Page

The most compelling ad means nothing if it leads to a poorly designed landing page.  Not only that, but your ad cost can increase if the landing page isn’t converting.

From user, to ad, to landing page – there should be a streamlined sense of congruency.  The ad that you present needs to be relevant to your audience, and the proceeding landing page should reinforce that relevancy.

Contact Us to learn how we can help you optimize your Facebook and Social Media Campaigns. Or, learn more about our services today.