Advertising and Marketing Blog

For some businesses, the holiday shopping season brings in the bulk of their annual sales. The pandemic has been both a blessing and curse for businesses. If you offer products and services online, you may have an opportunity to expand

The COVID19 pandemic has changed the world in several ways. Obviously, some businesses are facing great difficulties. To stay in business many companies are cutting costs wherever possible. That definitely includes marketing budgets. These companies can no longer afford to

Can you imagine if three-quarters of shoppers in a grocery store just walked away from their carts? Left a gallon of ice cream just sitting in their basket melting? There are two reasons why folks don’t do that in the

Digital advertising continues to evolve by finding ways to more effectively micro-target. The goal is to use data analysis to make display and video ads more relevant and timelier. Small adjustments can be made to an ad to appeal to

Greek philosopher Heraclitus is credited with saying, “Change is the only constant in life.” Few things change faster in the advertising world than social media. Platforms come and go, algorithms change, and – as always – tastes change. But some

We don’t need to tell you that this is a difficult time. Business is virtually shut down. Many people are home with their families – yet need to keep as physically far apart as possible. Toilet paper jokes abound (yet

Now that the season of giving is over, it’s time to spend major advertising dollars on political ads. 2020 will be the most expensive presidential election in history. But down-ballot campaigns will also spend beaucoup bucks to stay competitive. Here

A keystone of ethical marketing is transparency. Let consumers know what you are doing and why you are doing it. That is the essence of the California Consumer Privacy Act of 2020 (CCPA). There are several benefits to complying with

Black Friday?  Already?! You might also be wondering where the heck summer went, and shocked that the Holidays are just around the corner. Well it’s true. This is an exciting time for marketers for obvious reasons.  Here are some quick numbers from Black

Let's learn 9 Email Marketing Best Practices. If you’ve read any of our previous articles, you probably know by now that we’re big fans of email marketing (and you should be too). You’ve heard that email marketing has the highest ROI

A/B testing is a great way to increase your conversions, and if you’re not doing it, you’re leaving money on the table. The only way to really know what works and what doesn’t, is to test! You might be implementing all of

Let's learn 7 Copywriting Tips to Increase Your Conversions. While the world of marketing and advertising is evolving at an ever-quickening pace, there are some fundamentals that tend to stay the same. One of those fundamentals is copywriting. From the first newspaper

Let's learn How to Increase Brand Awareness with Social Media. According to Statista, there will be more than 3 billion social media users worldwide by 2021.  For any business, this means massive opportunity to get your message out there and

In this article, we’ll go through a few common Display Advertising Mistakes to Avoid in your campaigns. There are increasingly more and more options available for digital marketers to get their message out. Content, Search Ads, Email, Influencers and so on. Display ads

Let's learn 7 Content Marketing Tips to Expand Your Brand. In 2019, it’s no secret that there is an ocean of opportunity online for any business. Content marketing is one of the most effective ways to grab a piece of that pie

Want to know how to build an Integrated Digital Marketing Strategy? Social Media

Let's learn how to increase conversions. BJ Fogg, PhD is a behavior scientist at Stanford University. Fogg has dedicated his career to studying human behavior and has also spent time consulting with a variety of tech companies in Silicon Valley on

Let's Learn How to Use Social Media Hashtags for Business. Are hashtags a part of your everyday marketing toolkit? They should be. Maybe you use them, but you don’t really understand why, or how to use them strategically. Hashtags aren’t just some empty online

Knowing your Digital Marketing Audience is extremely important. Throughout our previous articles, we’ve written numerous times that you need to know your Digital Marketing Audience. Countless blog posts across the web preach the same idea. No matter what you are trying to

Time to learn 5 Digital Marketing Tips for Small Businesses, In 2019, if you’re a small business owner you need to understand digital marketing.  Anywhere you go, what are people doing?  They’re looking at a screen.  Our attention is focused

It's important to know How to Build an Email List from Scratch. If you haven’t started building an email list, there’s no better time than now. If you’re even a little bit familiar with digital marketing, you’ve likely heard that email marketing

Let's learn the Benefits of Blogging for Small Businesses. With the rise of podcasts, Youtube, Instagram, and other newer forms of digital media – you might be wondering if anybody still reads blogs. As a small business owner, maybe you question

In this article, we’ll review some of the primary Digital Marketing Channel Benefits for small businesses. If you’re just starting a business, or just getting into the digital marketing game it can be overwhelming trying to figure how each channel might

Want to know the latest Digital Marketing Trends in 2019? In 2013, 76% of participants in Adobe’s Digital Distress survey felt that marketing had changed more in the last 2 years than it did in the previous 50. By 2019, at an average

In this article, we will explain 8 Ways to Improve Email Deliverability that everyone should follow. Email marketing is a highly effective way to connect with your customers. Knowing how to Improve Email Deliverability will ensure you are reaching the most

It's important to know Common Email Marketing Mistakes to Avoid. Email marketing is a powerful tool and is a vital part of the larger digital marketing toolkit.  On the surface you might think otherwise, but email marketing is here to

It's time to learn Storytelling for Digital Marketing. In this article, we explain how to Increase Customer Retention With Digital Marketing. Since the very beginning of man, when our earliest ancestors gathered around the campfire – humans have been telling each

Let's Learn the best Facebook Advertising Tips to Attract New Customers and Grow Your Brand. Are your Facebook ads coming up short? Do you want to increase the effectiveness of your campaigns and improve your ROI? In this article we’ll run through

In this article, we explain how to Increase Customer Retention With Digital Marketing. Generally speaking, the conversation around marketing has a tendency to focus on the acquisition of new customers.  Of course, gaining new customers is incredibly important, especially during

Let's learn 7 Best Practices to Optimize Display Advertising. Display Advertising is one of the most commonly used tools in the world of digital marketing.  Odds are that you’ve already seen a few today while browsing the Internet.  Display ads

Lets learn 5 Digital Marketing KPIs You Should Be Tracking. One of the primary reasons that digital marketing is so amazing, is the ability to track everything that's going on.  Clicks, likes, impressions, conversions, attribution, open rates, behavior on website,

In this article, we’ll go over 6 ways to utilize data with social media and lookalike campaigns. In the era of Big Data, it is in your best interest as a business owner or marketer to harness the power of that

In this article, we’ll go through 6 Tips to Improve Your Retargeting Campaigns.  You likely already understand that Retargeting is a vital component of almost any marketing strategy.  If not, you can check out a previous article where we covered

There are many benefits to Understand the Consumer Buying Process. The more you can understand the consumer buying process, the more success you will have with your business.   Effective marketing is about delivering the right message at the right time.  In

There are many benefits of Digital Marketing for businesses.  Effective marketing is about getting the attention of your target audience and delivering a message that connects with them.  It’s no secret that everybody is paying attention to their devices these

In this article, we’ll go through some email marketing tips to boost your ROI.  Now, you might think that nobody reads emails anymore. With the increasing amount of social media platforms, and messenger apps available today, you might also believe

In this article, we will go over how you can reach your Target Audience with Display and Native Advertising.  As advertising technology has become more sophisticated, we are able to be more specific with who we want to see our

Email Personalization, what is it? Email Personalization, in the context of email marketing, consists of customizing your emails to a specific subscriber by using the data and information you have about them. It can be basic information such as their name

What is Retargeting? Retargeting is the strategy of serving ads based on a previous relevant interaction. Retargeting comes in a variety of different forms (Search Retargeting, Email Retargeting, Contextual). In this article, we'll be focusing on the most commonly used option:

A High Converting Call-to-Action is one of the most critical elements of the conversion process. It is the doorway that turns an initial visitor into a lead or a lead into a paying customer. Maybe you want a prospect to