Benefits of Remarketing and Retargeting
Can you imagine if three-quarters of shoppers in a grocery store just walked away from their carts? Left a gallon of ice cream just sitting in their basket melting? There are two reasons why folks don’t do that in the
6 Tips to Improve Your Retargeting Campaigns
In this article, we’ll go through 6 Tips to Improve Your Retargeting Campaigns. You likely already understand that Retargeting is a vital component of almost any marketing strategy. If not, you can check out a previous article where we covered
Why Retargeting Campaigns Are 70% More Likely to Convert
What is Retargeting? Retargeting is the strategy of serving ads based on a previous relevant interaction. Retargeting comes in a variety of different forms (Search Retargeting, Email Retargeting, Contextual). In this article, we'll be focusing on the most commonly used option: