Effectively Increase Your Engagement Online for the Holidays
For some businesses, the holiday shopping season brings in the bulk of their annual sales. The pandemic has been both a blessing and curse for businesses. If you offer products and services online, you may have an opportunity to expand
Best Digital Channels to Take Advantage of During the COVID19 Pandemic
The COVID19 pandemic has changed the world in several ways. Obviously, some businesses are facing great difficulties. To stay in business many companies are cutting costs wherever possible. That definitely includes marketing budgets. These companies can no longer afford to
Benefits of Remarketing and Retargeting
Can you imagine if three-quarters of shoppers in a grocery store just walked away from their carts? Left a gallon of ice cream just sitting in their basket melting? There are two reasons why folks don’t do that in the
Programmatic Advertising: Bidding Strategies for Display and Video
Digital advertising continues to evolve by finding ways to more effectively micro-target. The goal is to use data analysis to make display and video ads more relevant and timelier. Small adjustments can be made to an ad to appeal to
Social Media Paid Advertising Strategies
Greek philosopher Heraclitus is credited with saying, “Change is the only constant in life.” Few things change faster in the advertising world than social media. Platforms come and go, algorithms change, and – as always – tastes change. But some
Digital Marketing in the Age of COVID-19
We don’t need to tell you that this is a difficult time. Business is virtually shut down. Many people are home with their families – yet need to keep as physically far apart as possible. Toilet paper jokes abound (yet
How to Create Persuasive Political Ads
Now that the season of giving is over, it’s time to spend major advertising dollars on political ads. 2020 will be the most expensive presidential election in history. But down-ballot campaigns will also spend beaucoup bucks to stay competitive. Here
What You Need to Know About the California Consumer Privacy Act
A keystone of ethical marketing is transparency. Let consumers know what you are doing and why you are doing it. That is the essence of the California Consumer Privacy Act of 2020 (CCPA). There are several benefits to complying with
Black Friday Digital Marketing Tips
Black Friday? Already?! You might also be wondering where the heck summer went, and shocked that the Holidays are just around the corner. Well it’s true. This is an exciting time for marketers for obvious reasons. Here are some quick numbers from Black
9 Email Marketing Best Practices
Let's learn 9 Email Marketing Best Practices. If you’ve read any of our previous articles, you probably know by now that we’re big fans of email marketing (and you should be too). You’ve heard that email marketing has the highest ROI