5 Digital Marketing KPIs You Should Be Tracking
Lets learn 5 Digital Marketing KPIs You Should Be Tracking. One of the primary reasons that digital marketing is so amazing, is the ability to track everything that's going on. Clicks, likes, impressions, conversions, attribution, open rates, behavior on website,
5 Ways to Utilize Data With Social Media and Lookalike Campaigns
In this article, we’ll go over 6 ways to utilize data with social media and lookalike campaigns. In the era of Big Data, it is in your best interest as a business owner or marketer to harness the power of that
6 Tips to Improve Your Retargeting Campaigns
In this article, we’ll go through 6 Tips to Improve Your Retargeting Campaigns. You likely already understand that Retargeting is a vital component of almost any marketing strategy. If not, you can check out a previous article where we covered
Why You Need to Understand the Consumer Buying Process
There are many benefits to Understand the Consumer Buying Process. The more you can understand the consumer buying process, the more success you will have with your business. Effective marketing is about delivering the right message at the right time. In
Benefits of Digital Marketing for Businesses
There are many benefits of Digital Marketing for businesses. Effective marketing is about getting the attention of your target audience and delivering a message that connects with them. It’s no secret that everybody is paying attention to their devices these
7 Email Marketing Tips to Boost Your ROI
In this article, we’ll go through some email marketing tips to boost your ROI. Now, you might think that nobody reads emails anymore. With the increasing amount of social media platforms, and messenger apps available today, you might also believe
How To Reach Your Target Audience With Display and Native Advertising
In this article, we will go over how you can reach your Target Audience with Display and Native Advertising. As advertising technology has become more sophisticated, we are able to be more specific with who we want to see our
Use Email Personalization To Increase Your Conversion Rates
Email Personalization, what is it? Email Personalization, in the context of email marketing, consists of customizing your emails to a specific subscriber by using the data and information you have about them. It can be basic information such as their name
Why Retargeting Campaigns Are 70% More Likely to Convert
What is Retargeting? Retargeting is the strategy of serving ads based on a previous relevant interaction. Retargeting comes in a variety of different forms (Search Retargeting, Email Retargeting, Contextual). In this article, we'll be focusing on the most commonly used option:
5 Tips To Create A High Converting Call-to-Action
A High Converting Call-to-Action is one of the most critical elements of the conversion process. It is the doorway that turns an initial visitor into a lead or a lead into a paying customer. Maybe you want a prospect to