Digital Marketing

For some businesses, the holiday shopping season brings in the bulk of their annual sales. The pandemic has been both a blessing and curse for businesses. If you offer products and services online, you may have an opportunity to expand

The COVID19 pandemic has changed the world in several ways. Obviously, some businesses are facing great difficulties. To stay in business many companies are cutting costs wherever possible. That definitely includes marketing budgets. These companies can no longer afford to

We don’t need to tell you that this is a difficult time. Business is virtually shut down. Many people are home with their families – yet need to keep as physically far apart as possible. Toilet paper jokes abound (yet

Now that the season of giving is over, it’s time to spend major advertising dollars on political ads. 2020 will be the most expensive presidential election in history. But down-ballot campaigns will also spend beaucoup bucks to stay competitive. Here

A keystone of ethical marketing is transparency. Let consumers know what you are doing and why you are doing it. That is the essence of the California Consumer Privacy Act of 2020 (CCPA). There are several benefits to complying with

Black Friday?  Already?! You might also be wondering where the heck summer went, and shocked that the Holidays are just around the corner. Well it’s true. This is an exciting time for marketers for obvious reasons.  Here are some quick numbers from Black

A/B testing is a great way to increase your conversions, and if you’re not doing it, you’re leaving money on the table. The only way to really know what works and what doesn’t, is to test! You might be implementing all of

Let's learn 7 Copywriting Tips to Increase Your Conversions. While the world of marketing and advertising is evolving at an ever-quickening pace, there are some fundamentals that tend to stay the same. One of those fundamentals is copywriting. From the first newspaper

Let's learn 7 Content Marketing Tips to Expand Your Brand. In 2019, it’s no secret that there is an ocean of opportunity online for any business. Content marketing is one of the most effective ways to grab a piece of that pie

Want to know how to build an Integrated Digital Marketing Strategy? Social Media